Using market research to develop a product range
A Coca-Cola Great Britain case study

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Page 8: Launch evaluation

For any new product launch, Coca-Cola GB evaluates its success, looking specifically at the various elements of the launch activity, including distribution, advertising, packaging and product taste.

Data is collected from leading marketing research organisations, the company's consumer careline, Coca-Cola bottlers, and a consumer tracker report that measures consumers' brand awareness.

Coca-Cola Great Britain | Using market research to develop a product range
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