Using market research to develop a product range
A Coca-Cola Great Britain case study

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Page 1: The soft drinks category

Coca-Cola GBoperates in the non-alcoholic beverage market. How these beverages are supplied to consumers varies enormously, from vending machines that supply single units to supermarket multipacks. In soft drinks alone, Coca-Cola GB has a broad range of over 80 products.

Coca-Cola Great Britain | Using market research to develop a product range
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