Communicating through the world game for brand and corporate reputation


Introduction Football is the ‘world game’ and Coca-Cola is the brand name of the world’s biggest selling soft drink, so it is hardly surprising that the two have become closely linked. Coca-Cola has a long history of supporting and working with people and organisations seeking to develop football at all levels. From this lengthy relationship, the Company has a deep understanding of the game and of the excitement of football fans. One of The Coca-Cola Company’s core values is to ‘support and strengthen our communities’ and Coca-Cola has taken a unique…

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