Using promotional strategies to connect with stakeholders
A Connexions Card case study

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Page 5: Conclusion

Connexions Card imageThe Connexions Card team must promote the Card to all stakeholders. Each promotional effort must add to the team strategy. This is to sell the benefits of the Connexions Card:

  • raise the value of young peoples' achievement
  • motivate the cardholders and engage learning providers.

Connexions Card | Using promotional strategies to connect with stakeholders
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