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  • Case StudiesThe case studies are suitable for all business schools at all levels, the Business Case Studies are constructed around a key element of the business studies curriculum
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      • External EnvironmentUnderstand the influences of the external environment in the business studies curriculum, see real life examples within our case studies with downloads
        • Business Environment
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        • Responsibility
        • Economy
        • Ethics
        • External Influences
        • Globalisation
        • Government Influence
        • International Business
      • FinanceUnderstand the purpose of the finance function in the business studies curriculum, see real life examples within our case studies with downloads
        • Accounts
        • Assets
        • Budgeting
        • Cash Flow
        • Costs
        • Financial Risk
        • Investment Appraisal
        • Sources of Finance
      • MarketingUnderstand the purpose of the marking function in the business studies curriculum, see real life examples within our case studies with downloads
        • Branding
        • Competitive Advantage
        • Customer Focus
        • International Marketing
        • Market Research
        • Marketing Mix
          • Place
          • Price
          • Product
          • Promotion
        • Marketing Planning
        • Marketing Strategies
        • Product Launch
        • Product Life Cycle
        • Product Portfolio
        • Segmentation
        • SWOT
      • OperationsUnderstand the purpose of the operations function in the business studies curriculum, see real life examples within our case studies with downloads
        • Continuous Improvement
        • Customer Service
        • Efficiency
        • Health and Safety
        • Innovation
        • Lean Production
        • Location of Business
        • Management of Change
        • Merger and Acquisition
        • New Product Development
        • New Technology
        • Product Development
        • Production Process
        • Quality
        • Research and Development
        • Supply Chain
      • PeopleUnderstand the purpose of the people function in the business studies curriculum, see real life examples within our case studies with downloads
        • Communications
        • Developing People
        • Diversity
        • Equal Opportunities
        • Managing Change
        • Motivation
        • Organising People
        • Protecting People
        • Recruitment and Selection
        • Roles and Responsibilities
        • Skills and Competencies
      • StrategyUnderstand the purpose of the strategy function in the business studies curriculum, see real life examples within our case studies with downloads
        • Aims and Objectives
        • Business Expansion
        • Business Organisation
        • Business Planning
        • Business Start Up
        • Business Strategy
        • Culture
        • Decision Making
        • Enterprise
        • Growth
        • Mission
        • Risk
        • Sectors of Industry
        • Stakeholders
        • Strategic Planning
        • Types of Organisation
        • Vision
    • By Company
    • Resources
      • Revision TheoryUnderstand the business studies curriculum with our theory pages and see real life examples within our case studies with downloads
      • Teacher Resources
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        • Audio Case StudiesOur case studies cover a wide variety of real business topics from Accounting & Finance, Communication and Decision Making to Brand Promotion, External Influences to Strategic Planning.These are intended to not only help students pass exams but to help them gain a fundamental understanding of modern business, preparing them for a future career by bringing theory to life in “actual” business situations and practices.The case studies are designed to support independent learning, creating a number of personal, learning and thinking skills (PLTS), at the same time as encouraging more in depth understanding (and therefore better results), giving teachers and students alike a clear picture of the progress achieved.Although case studies are free to view individually online there is no substitute for having a Audio version to listen to each case study.
        • ePostersBuy these A3 sized ePosters as an effective visual aid to learning. Displaying these educational posters in the classroom reinforces key learning points and messages essential to the successful completion of each business module.
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    Business Case Studies
    • Case StudiesThe case studies are suitable for all business schools at all levels, the Business Case Studies are constructed around a key element of the business studies curriculum
      • By Topic
        • External EnvironmentUnderstand the influences of the external environment in the business studies curriculum, see real life examples within our case studies with downloads
          • Business Environment
          • Business Cycle
          • Consumer Protection
          • Corporate
          • Responsibility
          • Economy
          • Ethics
          • External Influences
          • Globalisation
          • Government Influence
          • International Business
        • FinanceUnderstand the purpose of the finance function in the business studies curriculum, see real life examples within our case studies with downloads
          • Accounts
          • Assets
          • Budgeting
          • Cash Flow
          • Costs
          • Financial Risk
          • Investment Appraisal
          • Sources of Finance
        • MarketingUnderstand the purpose of the marking function in the business studies curriculum, see real life examples within our case studies with downloads
          • Branding
          • Competitive Advantage
          • Customer Focus
          • International Marketing
          • Market Research
          • Marketing Mix
            • Place
            • Price
            • Product
            • Promotion
          • Marketing Planning
          • Marketing Strategies
          • Product Launch
          • Product Life Cycle
          • Product Portfolio
          • Segmentation
          • SWOT
        • OperationsUnderstand the purpose of the operations function in the business studies curriculum, see real life examples within our case studies with downloads
          • Continuous Improvement
          • Customer Service
          • Efficiency
          • Health and Safety
          • Innovation
          • Lean Production
          • Location of Business
          • Management of Change
          • Merger and Acquisition
          • New Product Development
          • New Technology
          • Product Development
          • Production Process
          • Quality
          • Research and Development
          • Supply Chain
        • PeopleUnderstand the purpose of the people function in the business studies curriculum, see real life examples within our case studies with downloads
          • Communications
          • Developing People
          • Diversity
          • Equal Opportunities
          • Managing Change
          • Motivation
          • Organising People
          • Protecting People
          • Recruitment and Selection
          • Roles and Responsibilities
          • Skills and Competencies
        • StrategyUnderstand the purpose of the strategy function in the business studies curriculum, see real life examples within our case studies with downloads
          • Aims and Objectives
          • Business Expansion
          • Business Organisation
          • Business Planning
          • Business Start Up
          • Business Strategy
          • Culture
          • Decision Making
          • Enterprise
          • Growth
          • Mission
          • Risk
          • Sectors of Industry
          • Stakeholders
          • Strategic Planning
          • Types of Organisation
          • Vision
      • By Company
      • Resources
        • Revision TheoryUnderstand the business studies curriculum with our theory pages and see real life examples within our case studies with downloads
        • Teacher Resources
    • eBook Store
          • Printed Books By Edition
          • Audio Case StudiesOur case studies cover a wide variety of real business topics from Accounting & Finance, Communication and Decision Making to Brand Promotion, External Influences to Strategic Planning.These are intended to not only help students pass exams but to help them gain a fundamental understanding of modern business, preparing them for a future career by bringing theory to life in “actual” business situations and practices.The case studies are designed to support independent learning, creating a number of personal, learning and thinking skills (PLTS), at the same time as encouraging more in depth understanding (and therefore better results), giving teachers and students alike a clear picture of the progress achieved.Although case studies are free to view individually online there is no substitute for having a Audio version to listen to each case study.
          • ePostersBuy these A3 sized ePosters as an effective visual aid to learning. Displaying these educational posters in the classroom reinforces key learning points and messages essential to the successful completion of each business module.
          • eBook Collections
            • eBookS by Topic
            • eBooks by Edition
          • Case Study eBooks
            • External Environment eBook
            • Finance eBooks
            • Marketing eBooks
            • Operations eBooks
            • People eBooks
            • Strategy eBooks
          • Case Study PDF's
            • Strategy
            • People
            • Operations
            • Marketing
            • Finance
            • External Environment
    • Membership
          • My account
            • Account details
            • My Orders
            • My Downloads
            • Lost password
          • Subscribe
            • Subscription levels
            • 1 Hour £10
            • 1 Day £25
            • 30 Days £99
            • 3 Months £175
            • 1 Year £599
            • Monthly Subscription £29
          • Log In


            Lost Password?

    • Business
          • Business Marketing
          • Coronavirus
          • Entrepreneur
          • Small Business
          • Law
          • Insurance
          • HR
          • eCommerce
          • Business Finance
            • Fintech
          • Cryptocurrency
            • Blockchain
            • Crypto Mining
          • Trading
          • Digital Marketing
            • Content Marketing
            • Social Media
            • SEO
            • PPC
            • Email Marketing
    • Lifestyle
          • Cannabis CBD
          • Fashion
          • Motoring
          • Travel
          • Health
          • Money
            • Gambling
            • Casino
          • Education
          • Careers
          • Property
    • Technology
          • Artificial Intelligence
          • Computing
          • Internet
          • Gaming
          • Digital Business
          • VOIP
          • Virtual Reality
    • Contact Us
          • Guest Posting
          • Editorial Links
          • Writing and Publishing
          • Homepage Links
          • Copyright and Licensing
          • Call Us 0203 376 4987
            • Your name

              Your Email

              Your Message

      • 0
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      • Companies

      Cummins

      By
      Business Case Studies
      -
      3 February 2020
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        • Edition 10 Using effective recruitment to retain competitive advantageAs a result of reading the Case Study, students should be able to: explain the importance of employee recruitment procedures as a means of maintaining competitive advantage, understand the purpose of a vision supported by values as a focus for corporate strategy, appreciate the need for business organisations to develop their core competences.
          1. Cummins – leader in the market for power
          2. Roles and functions
          3. The importance of recruitment and selection
          4. The interview process
          5. Conclusion
        • Edition 9 Online connectivity to meet stakeholder needsAs a result of carefully reading the Case Study, students should be able to: explain what is meant by B2B (Business to Business) marketing , distinguish between internal and external customers, show how online connectivity confers competitive advantage in a fast moving industry. ,
          1. Web opportunities
          2. The delivery channel
          3. Online communications
          4. Communications to meet different user needs
          5. Conclusion
        • Edition 8 Using Six Sigma statistical thinking to improve business processesThis lean production case study illustrates how Cummins uses an initiative, ‘Six Sigma’ for process improvement to significantly improve its business processes. Using statistical tools and data as a base for analysis, Six Sigma enables Cummins to improve its understanding of critical business and operational processes, generating major cost savings.
          1. Introduction
          2. Cummins – a global organisation
          3. Cummins Operating System business model
          4. The role of data
          5. Improvement methodology
          6. Conclusion
        • Edition 7 Powering forward with a new visionThis vision case study outlines ways in which it is possible to change the culture of an organisation so that it retains what it sees as its strengths while at the same time embracing new ways of doing things that are essential for driving the business forward.
          1. Introduction
          2. Culture
          3. Implementing change
          4. Focus workshops
          5. Creating a new vision
          6. Responding to a dynamic global marketplace
          7. Rolling out the VISION programme
          8. Conclusion
        • Edition 6 Establishing a diversity initiativeThis diversity case study focuses upon the Diversity Initiative developed by Cummins. In doing so, it shows how the initiative has enabled the company to create an inclusive culture beyond equal opportunities legislation.
          1. Introduction
          2. Cummins
          3. The changing world of work
          4. Implementing the diversity initiative
          5. Joe Mukwala
          6. Julie Douglass
          7. Creating Better Solutions
          8. Evaluating The Diversity Initiative

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