Powering forward with a new vision
A Cummins case study

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Page 6: Responding to a dynamic global marketplace

Cummins recognised the need to move forward because of changes taking place in the external business environment that require new ways of thinking.

A key change has been the way in which Cummins has moved to a globally based organisation. This trend is likely to continue. Cummins has been involved not only in increased geographical diversification, but also in product diversification, moving beyond its traditional diesel engine business into other technologies.

The new vision and mission is intended to develop a business culture which is adaptable, flexible and able to respond faster to a dynamic global market place.

Cummins | Powering forward with a new vision
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