On-line shopping
A Dixons Group case study

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Page 6: Conclusion

Being able to buy any time, any place, anywhere, provides exciting opportunities not only for Dixons customers but for the Group as a whole, and these benefits are likely to increase over time.

For potential customers, the site enables them to browse before they shop, and to research the product so they have more confidence in what they are buying. For Dixons, the site offers greater exposure and increased sales. Like all the best arrangements, there is something in it for all parties.

Dixons Group | On-line shopping
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