- Edition 4 Building a fashionable brand imageThis branding case study focuses on how Dr. Martens has built brand awareness through sponsorship links to music, fashion and theatre and outlines the promotional activities which support these areas.
- Edition 3 Re-engineering a business processThis continuous improvement case study focuses on the major re-structuring of R Griggs Group Ltd’s shoe making business. Its aim was to improve control over its operational and selling activities across the world. It shows that planning is an ongoing process of continuous improvement.
- Edition 2 Development of a brand through trade mark protectionThis branding case study looks at the need for some brands to use Trade Marks.