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Dr Martens Case Studies
Development of the Dr. Martens brand through trade mark protection
Branding of a product is important for both buyers and sellers. For buyers, branding reduces the random nature of product selection. It helps them...
Re-engineering a business process
All organisations are faced with periods of evolution and revolution. As they prepare for a period of change, there will undoubtedly be immense upheaval....
Building on a fashionable brand image
Perceptions are the ways in which consumers see and interpret information about objects such as brands and companies. For example, everyone will have a...
Uncover Fascinating Details
Innovation and Technology Insights: Get a glimpse into the future with our articles on groundbreaking advancements and emerging technologies. From AI and renewable energy to space exploration, we bring you the latest discoveries that are shaping the world of tomorrow.