Using market research to improve consumer focus
An England & Wales Cricket Board case study

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Page 7: Conclusion

The programme of market research has proved to be an invaluable tool in helping to develop a more consumer focused approach to cricket. The year 2003 marks an important step forward for the professional game. The ECB anticipates that this venture will yield long-term benefits that will help the game within England and Wales to become stronger at all levels, both professional and amateur.

England & Wales Cricket Board | Using market research to improve consumer focus
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