Introducing a pan-European product
An Eurofighter case study

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Page 5: Anticipating the future

Eurofighter 5 Image 6The four consortium countries would clearly like to sell the aircraft to other countries’ Air Forces. Potential export sales of over 400 Aircraft are hoped for. This is an extremely competitive market and there will be many economic and political obstacles.

The first pilot from a potential new customer nation, Norway, has already completed a series of evaluation flights in one of the prototypes in 1999. Not only would Norway become a customer, it would be offered full participation in the Eurofighter programme, ensuring full access to all the technology used.

In April 1999, Greece confirmed its decision to join the Eurofighter programme, expressing an interest in procuring 60-90 Eurofighters. Interest has been expressed from as far and wide as Australia, South Korea, the Middle East and several European countries. The positioning and image of the product within this highly competitive market is extremely important.

Eurofighter | Introducing a pan-European product
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