A business should monitor its external environment to identify changes that could affect its operations. Being able to address and adapt to these changes ensures the longer term survival of the business.

For example, Logica identified that recent changes in the educational landscape could have an impact on the number of potential employees with the skills and competencies that it requires. Recent university application figures are the lowest they have been for 6 years. UCAS admission figures up to mid-November show an 8% decrease compared to the same point last year. (BBC, 28th November 2012). To address this issue, Logica has introduced apprenticeships and enhanced its graduate scheme. These allow students to combine academic study with on-the-job learning.

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