- Edition 14 Investing in safetyThis health & safety case study shows how FirstGroup, the worlds leading transport company, has developed a safety culture.
- Edition 13 Managing external influencesThis external influences case study looks at how PESTEL analysis helps a business to identify which factors in its business environment may be threats or opportunities and to plan for them.
- Edition 8 Introducing an established brand – bringing Yellow Bus to BritainThis external influences case study focuses on the Yellow Bus concept and how First is introducing them to the UK. Launching the service in the UK has been made easier by the existing brand recognition and by the strong positive image nurtured through years of exposure in American films and TV series.
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