Introducing an established brand - bringing Yellow Bus to Britain
A First Group case study

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Page 2: First

First is the UK's largest bus operator and a key rail operator, running nearly 20% of the UK's passenger rail services. In the USA, First Student, the company's USA school bus operation, transports over 1 million students to and from school each day in 36 states. As its name suggests, the company aims to be 'First' in the transport market by providing the best and most comprehensive service to consumers.

First Group | Introducing an established brand - bringing Yellow Bus to Britain
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