The COVID situation has necessarily affected our lives and has changed the way we do or perceive a lot of things. What seemed normal then, seems absurd now. Of all the things that have changed, what changed the most is the way people do business.
While offline businesses have taken a hit due to lockdown and other restrictions, online businesses are booming. E-commerce is on the rise since everyone is trying to shift its business online. More and more new online stores are opening up each passing day. And as actions have consequences, this will to.
While on one hand, the scope of SEO is increasing, on the other hand, there is going to be fierce competition between businesses in terms of SERP rankings.
So the thing is, SEO will change, and in not one, but multiple ways. So let us take a look at the reasons why Covid-19 will change SEO.
#1 Small business will start spending more on SEO
We have established previously that the COVID and lockdown condition has led offline businesses to shift online. As a direct result of this, the competition will increase because now the business owner will not compete with other local business owners, but with other businesses all over the country.
And since SEO is the way to achieve results in the e-commerce and other types of online businesses, the business owners will not hesitate to shell out more money for search engine optimization.
Since companies will be willing to increase their marketing budgets(to cope with the increased competition) and to allocate a huge portion of it to SEO, it is pretty clear that the scope of SEO will increase.
This will also allow digital marketers to close more clients, and take on more SEO projects.
#2 More LSI keywords in almost every niche
Due to the existence of COVID 19, it adds a whole new avenue for Keyword Research since for almost every niche, prefixing or suffixing “COVID 19” would create a new LSI Keyword.
For what it is worth, LSI stands for Latent Semantic Indexing. In layman terms, LSI keywords are just long-tail keywords, which do not have much search traffic but are comparatively easier to rank.
For almost everything people do and think, they are concerned with the Covid-19 virus. You want to order groceries, you think of safe delivery. You want to book a hotel, you want it to be safe and sanitized. Due to this very reason, people are searching for keywords related to COVID like
- Best grocery delivery service after COVID
- Best place to travel after COVID
- Hotels in Delhi with the best sanitization
Etc. You get the picture, right?
#3 Not just SEO
Wondering what is that supposed to mean? Well, let’s just get to it. Conquering the digital market after COVID will not just be SEO. Why? Because there would be many businesses in the same niche as yours, who would be willing to go for paid traffic instead of organic. While paid traffic requires a lot more money than organic traffic, it brings results almost instantaneously while SEO can take a lot more time as compared to PPC.
Now, I would not suggest completely organic or completely paid traffic, because both of them have their drawbacks.
In my opinion, a good blend of both would be perfect because initially, you won’t lose out sales
#4 Chance for better conversions
Now that the COVID situation exists, people are concerned about certain things more than ever. For example safety, cleanliness, sanitization, etc. Now, you can use this concern to your advantage. Let me explain how.
Whatever service or product people are looking for, you could increase your chances of converting them into customers by showing them that you are safe for them. You can show them the different security measures you take, to make sure that it is safe for your customers to use your product/service.
A lot of companies are doing the same, and are getting better conversions. For example, Domino’s Pizza websites show what steps they take to ensure the safety of their customers which includes thermal screening of their delivery boys, regular sanitization, keeping kitchens clean, etc. Other companies are also doing the same, and you can also follow the same method to boost conversions. All you need to do is add solutions to some COVID related problems on your landing page.
#5 Greater growth aspects in the health niche and medical industry
The existence of coronavirus opens up a whole new avenue in the health niche and the searches are growing ever since. A lot of keywords are getting much more searches than before which even includes those which are not directly related to COVID 19. For example, people are searching more than ever for ways to improve immunity, recipes for different products which improve immunity, how to make masks in home, etc (I will leave the research up to you)
Also, since the COVID threat, various pharma companies have joined the race for creating medicines and other products for the coronavirus. So all these companies would be spending a lot of money in SEO and Digital Marketing and that opens a lot more doors for you.
So this was all about how COVID the SEO techniques and industry. To sum it all up, there will be many more opportunities than before. Some niches may see a rise, while some may boom, but one thing is clear, the industry is not going down. With that being said, I would strongly recommend you to do your research in the niche you work on, find out how COVID created more opportunities in that niche, and then wipe the floor with your competitors.
If you are someone who is into client business, then also you are in luck because a lot of new businesses are looking to get online, and it will be easier than ever to capture clients.
If you want to discuss something related, the comment section is open and I am all ears.