Case studies in Business Case Studies
Edition 11 Sponsorship as part of the marketing mix
This marketing mix case study helps students understand how effective sponsorship involves all 4Ps of the marketing mix.
Edition 3 The role of an equal opportunities policy
This equal opportunities case study focuses on equal opportunities at Ford Motor Company. Ford has been committed to the principles behind equal opportunities in employment and has been involved in many initiatives designed to improve equal opportunities within the workplace.
Edition 2 Strategies for leadership
This business strategy case study looks at Ford 2000's strategies for leadership which allowed Dagenham 2000 to develop its own plans to be a ‘centre of excellence’, within a world class manufacturer.