Sponsorship as part of the marketing mix
A Ford case study

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Page 7: Conclusion

Ford imageFootball sponsorship for Ford means being a key ingredient of the UEFA Champions League. This is a long-term strategy that goes beyond merely attaching the Ford badge to the event.

The dynamics of the competition, the excitement and the desire, the eventual outcome, combine to create a positive view of Ford.

Ford | Sponsorship as part of the marketing mix
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