An integrated approach to Customer Service
A Gala Group case study

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Page 2: The Gala Group

The Gala Group was formed by a management buy-in from Bass in 1997, and is the fastest growing retail gaming company in the UK, and a market leader.

It has three areas of focus: Bingo, Casinos and Interactive.

With 166 bingo clubs across the UK, and 33 million admissions every year, Gala Bingo leads with a 40% share of the market. In 2000, Gala acquired Ladbrokes Casinos, one of the largest casino operators in the UK. Gala owns 28 casinos, with 26 sites throughout the UK. It also has sites in the Isle of Man and Gibraltar. Gala is also now developing its own Gala Interactive products and has set up a separate operating arm to manage this important growth area.

Gala Group | An integrated approach to Customer Service
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