Developing new products
A Gillette case study

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Page 5: Conclusion

Gillette has a long, distinguished history. It remains innovative. Its scientists, technicians and product engineers are continually trying out new features and production techniques with a view to improving product performance e.g. how to:

  • get the closest and most comfortable shave
  • make longer-lasting batteries, which meet the changing needs of the consumer
  • produce increasingly effective and best in class electric and manual toothbrushes
  • design the ultimate userfriendly ear thermometer, or the most technically advanced shaver.

The company's longstanding interest in being 'first to get it right' remains a key element of its continuing prosperity and progress.

Its scientists, technicians and product engineers are continually trying out new features and production techniques with a view to improving product performance.

Gillette | Developing new products
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