Great north eastern railway

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Edition 4 Creating an ultimate travel experience

This management of change case study looks at the way in which an organisation can make a fundamental change in the way it approaches its business and the processes necessary to translate the ideas on paper into the realities of day-to-day business practice.

  1. Introduction
  2. The mission statement
  3. Core values and brand values
  4. Vision
  5. Restructuring
  6. Conclusion