Consumer focused product development
A GREGGS case study

Page 10: Conclusion

Consumer driven companies use market research to find out about the needs and requirements of their customers. For producers of foods, properly conducted taste tests are an excellent way of gauging consumers' views in order to inform ongoing product development. Greggs plc is heavily committed to providing good value, high quality products to its customers. In order to do this, Greggs plc place great faith in this type of research, and the firm's growth is testimony to the success of its approach.

GREGGS | Consumer focused product development


You can download resources for this case study below

This page and contents, ©2018 Business Case Studies, is intended to be viewed online and may not be printed. Please view this page at