- Edition 7 Staying ahead by meeting changing consumer needsThis product development case study shows how the popularity of Heinz’ core icon products has been maintained and enhanced, by developing aspects of the product or brand, to keep them relevant and satisfying for modern consumers.
- Edition 6 Re-launching a productThis case examines how Heinz created a marketing campaign for its salad cream which focused on winning new customers and increasing demand within the salad cream sector as a whole.
- Edition 5 Developing a uniform global marketing presenceThe product launch case study highlights the logic of operating globally and examines the 1999 Heinz Tomato Ketchup re-launch.
- Edition 4 Reinventing the organisation – Heinz EuropeThis business organisation case study focuses on the way in which Heinz, one of the world’s major global companies, has set out to reinvent itself at a time when it is already preeminent in a range of global food markets.
- Edition 3 Innovation at HeinzThis innovation case study examines the way in which one successful company has planned to surf the wave of change.
- Edition 2 Building brand equity at HeinzThis marketing strategies case study focuses on the way in which Heinz decided to alter the way in which it promoted its brands in order to be most effective in the market place in which it operates.
- Case StudiesThe case studies are suitable for all business schools at all levels, the Business Case Studies are constructed around a key element of the business studies curriculum
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- External EnvironmentUnderstand the influences of the external environment in the business studies curriculum, see real life examples within our case studies with downloads
- FinanceUnderstand the purpose of the finance function in the business studies curriculum, see real life examples within our case studies with downloads
- MarketingUnderstand the purpose of the marking function in the business studies curriculum, see real life examples within our case studies with downloads
- OperationsUnderstand the purpose of the operations function in the business studies curriculum, see real life examples within our case studies with downloads
- PeopleUnderstand the purpose of the people function in the business studies curriculum, see real life examples within our case studies with downloads
- StrategyUnderstand the purpose of the strategy function in the business studies curriculum, see real life examples within our case studies with downloads
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- Audio Case StudiesOur case studies cover a wide variety of real business topics from Accounting & Finance, Communication and Decision Making to Brand Promotion, External Influences to Strategic Planning.These are intended to not only help students pass exams but to help them gain a fundamental understanding of modern business, preparing them for a future career by bringing theory to life in “actual” business situations and practices.The case studies are designed to support independent learning, creating a number of personal, learning and thinking skills (PLTS), at the same time as encouraging more in depth understanding (and therefore better results), giving teachers and students alike a clear picture of the progress achieved.Although case studies are free to view individually online there is no substitute for having a Audio version to listen to each case study.
- ePostersBuy these A3 sized ePosters as an effective visual aid to learning. Displaying these educational posters in the classroom reinforces key learning points and messages essential to the successful completion of each business module.
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