Developing a uniform global marketing presence
A Heinz case study

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Page 6: Conclusion

Heinz 5 Image 5The six elements of the re-launch of Heinz Tomato Ketchup will bring more value and excitement to the Sauces category than it has seen in a very long time.

As more and more consumers throughout the globe look to branded sauces and other branded products to liven up their eating patterns – then companies like Heinz must seize the opportunities presented by global marketing strategies in order to build competitive advantage and to secure increased global market presence.

Heinz | Developing a uniform global marketing presence
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