Hi tec sports

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Edition 16 Using promotion to position a brand

This promotion case study illustrates how Hi-Tec Sports developed a new approach to promoting its brand positioning and engaging with customers through a viral marketing campaign.

  1. Introduction
  2. The marketing process
  3. Above-the-line promotion
  4. Below-the-line promotion
  5. Liquid Mountaineering - a viral marketing campaign
  6. Conclusion