The Internet transformed the way marketing is done, but it wasn’t the end of its evolution. Over are days when it was enough to describe your product as best on the market to increase revenue. Now, if you want your company to be on everyone’s lips, you need to create the best content. Okay, but what is the definition of the best content? In a second, you’ll learn about successful content marketing examples that can help you create your own digital marketing strategies. If you want to broaden your knowledge about digital marketing, you can also check SmartFlows.com.
General Electric
General Electric isn’t probably the first company that you think about when you hear the term “modern marketing strategy”. It doesn’t mean that you should let your first impressions fool you. Although when most people think of General Electric, they think of refrigerators, dishwashers, and cooking products, the company also manufactures products that can capture the attention of people on social media more easily, such as jet engines. The company invited several people, among them 6 Instagram influencers for tours around their facilities in Winnipeg, Peebles, and Fort Worth. During the tour, well-known personalities took photos of the facilities and uploaded them on Instagram.
What was the goal of the company? To show the younger generation, so people who in the future could either buy their products or start working in the company that General Electric isn’t a boring place that only makes refrigerators. All photos were uploaded with a hashtag #GEInstaWalk, generating 3,000 new followers of the General Electric Instagram account and 3.8 million unique viewers. It’s one of those content marketing examples that shows you that spending a lot of money isn’t always necessary. If you think that the general public doesn’t really know what working in your company looks like, perhaps you could use social media to create content that would shorten the distance between you and your customers. It’s easier to sympathize with a company if you know what people working there actually do.
Charmin
If you run a toilet paper company, there are only so many ways in which you can advertise your products. If you think that it’s true, then you definitely aren’t the CEO of Charmin. To support their content marketing efforts, the company created a free app, Sit or Squat, that allows you to mark public toilets as either clean or dirty. Apart from potentially being useful, the app was an excellent idea from a content marketing standpoint. If you want people to share it, you can create content that is useful, but it doesn’t mean that you always need to be 100% serious. Someone might say that creating an app about public toilets is a silly idea, but did it work? Currently, there are over 100,000 reviews of public restrooms in the app. Using humor to create effective content marketing campaigns is not forbidden. However, a 2015 study has found out that not all audiences respond equally to using humor in marketing. It means that you shouldn’t start creating a marketing campaign before you do research about your target audience.
Orbit Media
The company is famous for web design and development, but we would like to focus on their excellent content marketing efforts. On their website, you can find great content, but recently one of their decisions attracted a huge number of visitors. If you know a thing or two about SEO, then you probably know that it is crucial to create content that is both reliable and trustworthy. There is also another way to draw attention to your company – produce original content. That’s exactly what Orbit Media did. When the COVID-19 pandemic paralyzed our globe, Orbit Media surveyed other companies and published the findings. They have presented reports about the potential effects of coronavirus pandemic on companies around the world, something that was up until then a major unknown. Being correct is important when it comes to content marketing, but you can also excel by creating content that is groundbreaking and first of its kind. Sure, recycling old ideas is usually cheaper, but if you want your blog posts to be shared across social media, you should consider creating new content that the audience will find fascinating. It will take more effort, but being first is worth it.
Coca Cola
Coca Cola has produced many excellent ads, but when it comes to content marketing examples that had a tremendous impact on the company’s profits, they have produced one of the best content marketing campaigns ever. The “Share a Coke” campaign was launched in 2011 in Australia. Instead of normal wrapping, Coca Cola bottles encouraged customers to “Share a Coke with…” and then you could find a popular name. By personalizing the experience, Coca Cola made their products more valuable to the customers. At the same time, we must remember that people enjoy feeling special, which is why soon customers started posting pictures of Coca Cola bottles with their names on social media. Because of that, it was enough to only change the packaging to rip huge benefits.
This and other content marketing examples listed in this article show that you don’t always need to spend a lot of money on marketing to produce noticeable results. It can be even more rewarding if you create great content that can actually help other people. You can always go one step further and do research on your own, providing the audience original content in the form of a blog post, sending it on their email address, or posting video content on social media. Remember that if you want people to feel connected to your company, you should try to be as transparent as possible. If you show your potential customers what the job in your workplace looks like, and how various products are manufactured, then no longer will your company be an anonymous blip on the radar.