Meeting the needs of the consumer
An IKEA case study

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Page 6: Conclusion

Ikea 4 Image 1This case study shows the importance and influence of vision within a company. Ingvar Kamprad’s original vision has provided IKEA with a clear set of goals and principles that have contributed enormously to the success of the company. His vision to provide home furnishings of good design and function at prices so low that the majority of people could afford them has led to a company culture which necessitates the best practice in not only the design of its products but the design of the company structure and its systems.

IKEA | Meeting the needs of the consumer
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