- Edition 6 Targeting sponsorship within a specialist market nicheThis promotion case study focuses upon the way in which Independent Insurance has used sponsorship to create a key partnership with The Grosvenor House Art & Antiques Fair to enhance the Company’s reputation as an insurer of high value homes and their contents.
- Edition 5 The Absolute. TourThis promotion case study shows how an organisation can develop a personal relationship with customers by focusing on their individual needs and then providing them with the ‘benefits’ that they are seeking.
- Edition 4 Using technology to create a paperless officeThis aims and objectives case study focuses on an innovative information technology-based development in the communications systems of Independent Insurance which was designed to pave the way towards a paperless business environment.
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