JD Sports is the UK’s leading retailer of fashionable sports and leisure wear. From its inception in 1981 in Mossley, near Manchester, JD is now a nationally recognised UK high street fascia.
The JD Sports Fashion Group now has over 900 stores across the UK and Europe and now includes First Sport, All:sports, Scotts, Bank and, most recently, the Blacks outdoor leisure outlet in the UK. Fashion brands stocked include The Duffer of St George, Sergio Tacchini and the fashion brands Chilli Pepper, Nanny State and Sonneti. The Group is also prominent internationally with Chausport in France, Champion Sports in Ireland and Sprinter in Spain.
- Edition 18 Balancing the product portfolio to satisfy customer demandThis product life cycle case study shows how JD balances its product portfolio to continually sell products that customers want to buy at prices they are prepared to pay.
- Edition 17 Using market research to support decision makingThis market research case study focuses on how JD (part of JD Sports Fashion PLC), the UK’s leading retailer of fashionable sports and leisure wear, uses market research to support and develop its business.
- Edition 16 Creating a winning marketing mixThis marketing mix case study describes how JD (part of the JD Sports Fashion PLC Group of companies), a large and well-known retailer, manages the balance of its marketing mix around its consumers' needs in order to achieve business growth.