Jefferson Smurfit Group
Case studies in Business Case Studies
Edition 4 Focused, global and integrated
This growth case study examines the three central strategies of the Smurfit story - focused growth, global scope, and integrated development.
Edition 3 The making of a box
This product case study examines the means by which the Jefferson Smurfit Group’s basic product – the box – is designed and manufactured, considering the ways in which value is added at each step of the process, and how, with the central importance of recycling, the Group’s businesses are conducted in an environmentally responsible manner.