Page 1: Introduction
In the early 1930s, Jefferson Smurfit Snr saw the untapped potential of a small Dublin box factory, and with the purchase of that firm, the story of the Jefferson Smurfit Group began.
Over the succeeding decades, the Smurfit Group grew rapidly, obtaining a listing on the Dublin Stock Exchange in 1964, the London Exchange in 1970 and the American Stock Exchange in 1983. Dr. Michael Smurfit, son of Jefferson Smurfit, Snr and Chairman and Chief Executive since 1977, has led the Group through a period of successful global expansion.
Today, the Jefferson Smurfit Group, together with its associates, is the largest paper-based packaging organisation in the world. With more than 200 companies operating over 400 facilities around the globe, the Group’s integrated operations in Europe, the United States, Latin America and Asia employ more than 45,000 people in 25 countries.
The Group is the world’s second largest producer of paper and board, and is the world’s largest producer of containerboard and corrugated containers. More than 60 reclamation plants around the world, processing more than 5 million tonnes of waste paper, make the Group the world’s largest paper recycler and give the Jefferson Smurfit Group the highest degree of control over this most significant raw material.
With the Group’s research and development centres, the Group continues to develop the products and techniques which will ensure its industry leadership into the future.
This case study examines the three central strategies of the Smurfit story - focused growth, global scope, and integrated development. It is by these strategies that the Jefferson Smurfit Group has evolved and continues to grow and add value to its business in today’s global marketplace.