- Edition 7 Using advertising to connect with consumersThis promotion case study concentrates on one of those brands, Bloo, in the UK market and shows how Jeyes has been successful in giving it new life.
- Edition 3 Creating and launching a new product rangeThis branding case study focuses on Jeyes, a household name which creates a series of attributes, beliefs and values in the minds of consumers. It examines the value of the Jeyes name and shows how the business has been revitalised through the process of 'brand stretching' and new brand initiatives.
Business Case Studies Teaching Business Studies by real life examples ... helping teachers and students learn business with examples in real companies in our case studies with questions and lesson plans.
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