This promotion case study concentrates on one of those brands, Bloo, in the UK market and shows how Jeyes has been successful in giving it new life.

This branding case study focuses on Jeyes, a household name which creates a series of attributes, beliefs and values in the minds of consumers. It examines the value of the Jeyes name and shows how the business has been revitalised through the process of 'brand stretching' and new brand initiatives.