Just Eat replaced the annoying process of ordering take-away over the phone with an easy-to-use website and handy smart phone app. The company currently operates in 13 counties worldwide, with the UK, unsurprisingly, one of its larger markets.

The Danish company makes its money from commissions to restaurants on the value of orders placed through Just Eat. They aim to raise £100m from listing its shares on the London Stock Exchange. The company said the money raised would be used to boost growth.

David Buttress, the company’s Chief Executive, has stated:

‘The listing of Just Eat on the London Stock Exchange marks the next stage of our growth and development.’ 

The site is proving to be more and more popular, having reported an increase of 59% on orders placed through its website and companion app from 2012 to 2013. The company are planning to expand into further countries, as well as acquiring complementary businesses. (BBC News, 17 March 2014)

Take a look at IMI’s case study Developing growth strategies to become a market leader’ which shows how IMI uses a variety of strategies to grow each platform of its business to work towards achieving its mission and goal.