Building a photographic system around the user
A Kodak case study

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Page 6: Conclusion

Kodak 2 Image 6In the early 1990s, Kodak initiated the most comprehensive international consumer survey ever taken. Development of the Advanced Photo System is a direct result of listening to exactly what consumers want from photography. They outlined a number of shortcomings in existing photography and confirmed the benefits they would most like to have. The result is the Advanced Photo System.

Kodak | Building a photographic system around the user
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