Budgeting and strategy
A Kraft Foods UK case study

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Introduction

Kraft is the world's second largest food company, employing 110,000 staff in 60 countries. The company originated in Chicago as a wholesale cheese business in 1903. Since then it has experienced continual growth by merging (joining together) with and acquiring (taking over) other businesses. Today it has a range of powerbrands that are household names. For example:

Kraft Inc is a public company; its shares are traded on the New York Stock Exchange. Kraft Foods UK Ltd. is the wholly owned subsidiary responsible for the group's food manufacture and distribution in the UK (and Ireland). It employs more than 2,500 people, and is a significant part of the worldwide organisation.

Kraft Foods UK | Budgeting and strategy