Delivering Service Exellence In The Supply Chain
A Kraft Foods UK case study

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Page 3: Accelerating The Growth Of Its Power Brands

Kraft Foods Uk 6 Image 1In the modern global economy a Power Brand is a brand which delivers a competitive advantage based around three key areas; quality, value and trust. The four key Power Brands in Kraft Foods' UK business are, The Kenco Coffee Company, Philadelphia, Dairylea and Terry's Chocolate Orange.

Kraft Foods UK | Delivering Service Exellence In The Supply Chain
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