Delivering Service Exellence In The Supply Chain
A Kraft Foods UK case study

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Page 4: Driving For Improved Quality And Service At The Lowest Effective Cost

The Kraft Foods Supply Chain function is challenged with providing excellent operational support which helps to deliver continued Power Brand growth.

This is reflected in the Supply Chain goal of 'exceeding customer expectations in quality of product and service at lowest effective cost'. This is the basis for their 'Golden Triangle' model.

Kraft Foods UK | Delivering Service Exellence In The Supply Chain
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