Kraft Foods Inc. is the world’s second-largest food and beverage company with revenues in 2005 of over $34 billion. Kraft Foods is classified as a Fast Moving Consumer Goods (FMCG) company. FMCGs have very high unit sales and require frequent restocking. The supermarket shelves on which the products are placed are said to experience a…
The vital role of sales at Kraft Foods UK
Estimated reading time: 8 minutes