These Top 5 Marketing Business Case Studies will give you all the information that u need to know. Here are the top 5 studies:
Superbrand sponsorship
This case study looks at why sponsoring leaders is an important part of Vodafone’s corporate and marketing strategies. As a winner itself in its own line of business, Vodafone sees good sense in being associated with other winners and being involved in activities that provide a ‘buzz’ and a sense of adventure.
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The marketing process
This case study helps students understand essential elements of marketing including marketing objectives, the 4Ps, and market research.
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Marketing and product strategies for growth
This case study illustrates how Enterprise Rent-A-Car has expanded its operations beyond its core business of car hire. The case study uses Ansoff's matrix to illustrate how it has developed its strategies to improve and grow the business, creating new products and extending its services into new markets.
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Within an arm's reach of desire - Marketing Strategy
This study examines how the Company's marketing strategy has enabled Coca-Cola to build a strong global presence across the world.
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Creating and launching a new product range
This case study focuses on Jeyes, a household name which creates a series of attributes, beliefs, and values in the minds of consumers. It examines the value of the Jeyes name and shows how the business has been revitalized through the process of 'brand stretching' and new brand initiatives.
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