When marketing their products firms need to create a successful mix of: the right productsold at the right pricein the right placeusing the most suitable promotion. To create the right marketing mix, businesses have to meet the following conditions: The product has to have the right features – for example, it must look good and work well.The price must be right. Consumer will need to buy in large numbers to produce a healthy profit.The goods must be in the right place at the right time….

Continue reading

Get unlimited access
Already a subscriber? Login