Marketing solutions via technology
A Marks and Spencer case study

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Page 6: Conclusion

Marks And Spencer 2 Image 16Moving from Food Stock Adjustments to Food Stock Management was not achieved overnight. It was recognised that technology could significantly improve the process of stock adjustments, but development had to take place carefully and sensitively to ensure that the company would reap the required benefits.

Food Stock Management is a good example illustrating how a process of change can deliver the required benefits. It has led to a reduction in paper and has increased efficiency through access to better management information. It has also released sales assistants time so they can focus on providing customers with the services they require.

Marks and Spencer | Marketing solutions via technology
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