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  • Case StudiesThe case studies are suitable for all business schools at all levels, the Business Case Studies are constructed around a key element of the business studies curriculum
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      • FinanceUnderstand the purpose of the finance function in the business studies curriculum, see real life examples within our case studies with downloads
        • Accounts
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      • MarketingUnderstand the purpose of the marking function in the business studies curriculum, see real life examples within our case studies with downloads
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          • Place
          • Price
          • Product
          • Promotion
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        • Marketing Strategies
        • Product Launch
        • Product Life Cycle
        • Product Portfolio
        • Segmentation
        • SWOT
      • OperationsUnderstand the purpose of the operations function in the business studies curriculum, see real life examples within our case studies with downloads
        • Continuous Improvement
        • Customer Service
        • Efficiency
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        • Innovation
        • Lean Production
        • Location of Business
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      • PeopleUnderstand the purpose of the people function in the business studies curriculum, see real life examples within our case studies with downloads
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      • StrategyUnderstand the purpose of the strategy function in the business studies curriculum, see real life examples within our case studies with downloads
        • Aims and Objectives
        • Business Expansion
        • Business Organisation
        • Business Planning
        • Business Start Up
        • Business Strategy
        • Culture
        • Decision Making
        • Enterprise
        • Growth
        • Mission
        • Risk
        • Sectors of Industry
        • Stakeholders
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        • Audio Case StudiesOur case studies cover a wide variety of real business topics from Accounting & Finance, Communication and Decision Making to Brand Promotion, External Influences to Strategic Planning.These are intended to not only help students pass exams but to help them gain a fundamental understanding of modern business, preparing them for a future career by bringing theory to life in “actual” business situations and practices.The case studies are designed to support independent learning, creating a number of personal, learning and thinking skills (PLTS), at the same time as encouraging more in depth understanding (and therefore better results), giving teachers and students alike a clear picture of the progress achieved.Although case studies are free to view individually online there is no substitute for having a Audio version to listen to each case study.
        • ePostersBuy these A3 sized ePosters as an effective visual aid to learning. Displaying these educational posters in the classroom reinforces key learning points and messages essential to the successful completion of each business module.
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    Business Case Studies
    • Case StudiesThe case studies are suitable for all business schools at all levels, the Business Case Studies are constructed around a key element of the business studies curriculum
      • By Topic
        • External EnvironmentUnderstand the influences of the external environment in the business studies curriculum, see real life examples within our case studies with downloads
          • Business Environment
          • Business Cycle
          • Consumer Protection
          • Corporate
          • Responsibility
          • Economy
          • Ethics
          • External Influences
          • Globalisation
          • Government Influence
          • International Business
        • FinanceUnderstand the purpose of the finance function in the business studies curriculum, see real life examples within our case studies with downloads
          • Accounts
          • Assets
          • Budgeting
          • Cash Flow
          • Costs
          • Financial Risk
          • Investment Appraisal
          • Sources of Finance
        • MarketingUnderstand the purpose of the marking function in the business studies curriculum, see real life examples within our case studies with downloads
          • Branding
          • Competitive Advantage
          • Customer Focus
          • International Marketing
          • Market Research
          • Marketing Mix
            • Place
            • Price
            • Product
            • Promotion
          • Marketing Planning
          • Marketing Strategies
          • Product Launch
          • Product Life Cycle
          • Product Portfolio
          • Segmentation
          • SWOT
        • OperationsUnderstand the purpose of the operations function in the business studies curriculum, see real life examples within our case studies with downloads
          • Continuous Improvement
          • Customer Service
          • Efficiency
          • Health and Safety
          • Innovation
          • Lean Production
          • Location of Business
          • Management of Change
          • Merger and Acquisition
          • New Product Development
          • New Technology
          • Product Development
          • Production Process
          • Quality
          • Research and Development
          • Supply Chain
        • PeopleUnderstand the purpose of the people function in the business studies curriculum, see real life examples within our case studies with downloads
          • Communications
          • Developing People
          • Diversity
          • Equal Opportunities
          • Managing Change
          • Motivation
          • Organising People
          • Protecting People
          • Recruitment and Selection
          • Roles and Responsibilities
          • Skills and Competencies
        • StrategyUnderstand the purpose of the strategy function in the business studies curriculum, see real life examples within our case studies with downloads
          • Aims and Objectives
          • Business Expansion
          • Business Organisation
          • Business Planning
          • Business Start Up
          • Business Strategy
          • Culture
          • Decision Making
          • Enterprise
          • Growth
          • Mission
          • Risk
          • Sectors of Industry
          • Stakeholders
          • Strategic Planning
          • Types of Organisation
          • Vision
      • By Company
      • Resources
        • Revision TheoryUnderstand the business studies curriculum with our theory pages and see real life examples within our case studies with downloads
        • Teacher Resources
    • eBook Store
          • Printed Books By Edition
          • Audio Case StudiesOur case studies cover a wide variety of real business topics from Accounting & Finance, Communication and Decision Making to Brand Promotion, External Influences to Strategic Planning.These are intended to not only help students pass exams but to help them gain a fundamental understanding of modern business, preparing them for a future career by bringing theory to life in “actual” business situations and practices.The case studies are designed to support independent learning, creating a number of personal, learning and thinking skills (PLTS), at the same time as encouraging more in depth understanding (and therefore better results), giving teachers and students alike a clear picture of the progress achieved.Although case studies are free to view individually online there is no substitute for having a Audio version to listen to each case study.
          • ePostersBuy these A3 sized ePosters as an effective visual aid to learning. Displaying these educational posters in the classroom reinforces key learning points and messages essential to the successful completion of each business module.
          • eBook Collections
            • eBookS by Topic
            • eBooks by Edition
          • Case Study eBooks
            • External Environment eBook
            • Finance eBooks
            • Marketing eBooks
            • Operations eBooks
            • People eBooks
            • Strategy eBooks
          • Case Study PDF's
            • Strategy
            • People
            • Operations
            • Marketing
            • Finance
            • External Environment
    • Membership
          • My account
            • Account details
            • My Orders
            • My Downloads
            • Lost password
          • Subscribe
            • Subscription levels
            • 1 Hour £10
            • 1 Day £25
            • 30 Days £99
            • 3 Months £175
            • 1 Year £599
            • Monthly Subscription £29
          • Log In


            Lost Password?

    • Business
          • Business Marketing
          • Coronavirus
          • Entrepreneur
          • Small Business
          • Law
          • Insurance
          • HR
          • eCommerce
          • Business Finance
            • Fintech
          • Cryptocurrency
            • Blockchain
            • Crypto Mining
          • Trading
          • Digital Marketing
            • Content Marketing
            • Social Media
            • SEO
            • PPC
            • Email Marketing
    • Lifestyle
          • Cannabis CBD
          • Fashion
          • Motoring
          • Travel
          • Health
          • Money
            • Gambling
            • Casino
          • Education
          • Careers
          • Property
    • Technology
          • Artificial Intelligence
          • Computing
          • Internet
          • Gaming
          • Digital Business
          • VOIP
          • Virtual Reality
    • Contact Us
          • Guest Posting
          • Editorial Links
          • Writing and Publishing
          • Homepage Links
          • Copyright and Licensing
          • Call Us 0203 376 4987
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              Your Message

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      • Companies

      Masterfoods

      By
      Business Case Studies
      -
      31 October 2019
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        • Edition 8 Getting the right message across – the re-launch of MarsThis product launch case study explains the reasons why Masterfoods had to re-position the Mars bar. It also focuses on how it used public relations to gain the positive support of new and existing customers when it re-launched the Mars bar in March 2002.
          1. Introduction
          2. Public Relations
          3. Changing the Mars bar
          4. Why Public Relations
          5. Co-ordinating the re-launch
          6. Trade
          7. Marketing
          8. Consumers
          9. Evaluation
          10. Conclusion
        • Edition 4 Growing a brand through portfolio managementThis product launch case study examines how Pedigree Masterfoods relaunched the Dolmio brand to regain the initiative in the competitive market in which it operates.
          1. Introduction
          2. A new marketing strategy
          3. The product portfolio
          4. Revising the marketing mix
          5. Results of the Dolmio relaunch
          6. Conclusion
        • Edition 1 How Mars transformed the ice cream marketThis marketing strategies case study focuses on a particular sector of the ice cream market – impulse ice cream – and outlines some of the challenges Mars has faced in entering this market.
          1. Introduction
          2. Change in the ice cream market
          3. Mars´ ice cream products
          4. Penetrating the market
          5. Frustrating times
          6. Unilever´s case

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