Getting the right message across - the re-launch of Mars
A Masterfoods case study

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Page 5: Co-ordinating the re-launch

A comprehensive media relations strategy was implemented to deliver relevant messages to the trade, marketing and consumer press.

It was critical to communicate positive and accurate messages about the re-launch over a short time span. In designing the appropriate mix of messages, the PR programme also considered the various audiences receiving the news of the re-launch.

Masterfoods | Getting the right message across - the re-launch of Mars
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