Getting the right message across - the re-launch of Mars
A Masterfoods case study

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Page 7: Marketing

It was essential to reach the marketing press, in order to communicate the specific changes to the brand positioning and advertising target as well to ensure pick-up of the story in national and regional newspapers. An exclusive interview was therefore given to a leading magazine, Marketing, in March. This was followed up with press releases and interviews with other magazines.

Masterfoods | Getting the right message across - the re-launch of Mars
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