How Mars transformed the ice cream market
A Masterfoods case study

Page 3: Mars´ ice cream products

At the end of 1988 Mars launched its ice cream in the UK and Ireland. The ongoing success of this product has led Mars to take advantage of its technological breakthrough to produce a wide variety of ice cream products. Here are just some of the brands produced by Mars:

  • BOUNTY
  • GALAXY DOVE
  • MARS
  • MILKY WAY
  • OPAL FRUITS
  • SNICKERS
  • SPANGLES
  • TWIX

Masterfoods | How Mars transformed the ice cream market

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