Case studies in Business Case Studies
Edition 15 The marketing mix in the food industry
This marketing mix case study shows how McCain combines all four parts of the marketing mix to develop its marketing strategy.
Edition 13 Sustainability through investment
This investment appraisal case study explores how McCain Foods evaluated the benefits of proposed sustainable energy projects before making major financial investment.
Edition 12 How McCain responds to changes in the external environment
This external influences case study highlights how use of a SLEPT analysis helps a company respond to changes in its external environment and remain competitive.