Meeting the needs of the consumer

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“Once upon a time, a long, long time ago we decided that, instead of making furniture for people with fat wallets, we would side with the majority of people instead and offer them a better everyday life. We decided to offer a wide range of home furnishing items of good design and function, at prices so low the majority of people could afford to buy them.” Ingvar Kamprad. Many successful businesses stem from one simple good idea. Someone with a bit more vision than average…

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