Developing a customer focused sales strategy
A MFI Furniture Group case study

Below is a list of Business Case Studies case studies organised alphabetically by company. To view more companies, please choose a letter from the list below.

Page 14: Finding out what customers want

The starting point for everything MFI does is feedback from customers. This ensures that MFI builds systems and processes which ensure that MFI has the information on which to build a business for the future. This information helps to focus on what external customers want with regard to the level of service given, how it is offered, the types of products sold, the merchandising and display of products, store design as well as marketing and promotions.