Progress with e-commerce
A Microsoft case study

Page 1: Introduction

Since Bill Gates founded Microsoft Corporation in 1975, its mission has been to create software for the personal computer that empowers and enriches people in the workplace, at school and at home.Microsoft is now one of the largest companies in the world with a turnover in 1999 of nearly $20 billion. It employs over 30,000 people worldwide, with nearly half the workforce engaged in research and...
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Page 2: Enabling business

The Digital Nervous System is not a separate product; you cannot buy it at your local computer supplier. In a human being, the biological nervous system controls all the basic systems - breathing, digestion, circulation - that make life possible. It also receives signals, transmits them to the brain and instantly triggers a response. In humans, the nervous system makes it possible to think and...
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Page 3: Direct marketing and selling

Businesses can expand their potential market and the services they offer by using the Internet to contact customers daily. HMV HMV, the number one specialist music retailer in the UK and a company that has traditionally been quick to adapt to changes in the market place, wanted to move beyond traditional retailing methods and take advantage of the global opportunities e-commerce can offer. The...
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Page 4: Rationalising the supply chain

Microsoft was one of the first companies to appreciate the significant benefits to be gained by using e-commerce to make core business applications more efficient. In particular, the Internet can increase the speed and accuracy of communications with suppliers, distributors, retailers and other commercial partners. E-commerce makes it possible for organisations to link their systems together...
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Page 5: New technology in corporate services

Corporate purchasing - or materials, resources and operations purchasing (mro) - covers the purchase of items such as office supplies, support services and consumables. Like many companies looking to reduce costs, Microsoft found that its own internal purchasing system was time consuming, labour intensive and inefficient. A paper based system is usually complicated to explain to users and...
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Page 6: Conclusion

Every day more people connect to the Internet and grow increasingly comfortable with digital transactions.  Business will alter more in the next ten years than it has in the last 50. It is estimated that total transactions over the Internet will rise to nearly $2,000 billion within three years and over $3,500 billion within five. The successful companies of the future will be those that...
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