Motivating people needs an understanding of why people do things as well as what drives them to behave in a particular way.  Each person may be motivated by different factors, whether financial or non-financial.

The possibility of acquiring a ticket or being involved with this year’s London 2012 Olympic Games would be hugely motivating for anyone volunteering to help with the enormous task of co-ordinating the Games.  Therefore, London 2012 organisers have set aside a special allocation of Olympic tickets in an attempt to ease concerns that local sports clubs and volunteers might miss out in the public ballot.  The tickets are from the 2.2m set aside for VIPs, sponsors and the so-called Olympic family.  This form of reward clearly matches the interests of the volunteers. (BBC, 7th March 2012)

Kellogg’s, the world’s leading producer of breakfast cereals has set up a number of different approaches to ensure that everyone in its huge workforce is motivated. Kellogg’s motivators range from financial incentives, such as competitive salaries and discounted insurance, to flexible working patterns, or recognition of achievement with opportunities for personal growth.

London 2012 Organising Committee chairman Sebastian Coe and chief executive Paul Deighton are expected to confirm that 4,000 tickets have been made available to former Olympians who competed for Team GB at previous Games; 10,000 have gone to the British Olympic Association for Team GB purposes such as ensuring non-accredited coaches can watch athletes compete; and 200 have gone to the British Paralympic Association.

Click here for lesson resources