Motivation in action


Introduction Motivation is a driving force within an individual to do something well. Motivation is particular to an individual so it is important to find out what factors drive each person. Some employees may be motivated by working in a team whereas others could be driven by a desire to make a difference. This case study looks at ways in which Enterprise Rent-A-Car (Enterprise) managers find out about what motivates their staff. Enterprise Rent-A-Car provides a car rental service for customers. It was founded by…

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