- Edition 10 Securing customers’ interests through mutual ownershipAs a result of carefully reading the Case Study, students should be able to: understand that all businesses have ownership and management structures, understand the need for an organisation’s structures to be appropriate to the organisation’s purpose and vision, appreciate how mutuality can provide mutual organisations with competitive advantage.
- Edition 3 Sponsoring the Nationwide Football LeagueThis promotion case study examines how one organisation, Nationwide Building Society, has used sponsorship as a means of communicating more about the value of its customer proposition to consumers.